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Shift, an American slab-serif perfect for both taking the spotlight & sharing the stage

Shift is inspired by American slab-serifs from the late 19th century. The lighter weights, with flared terminals and prominent pointy serifs, take on the personality of a typewriter face while the heavier styles, with smaller counters and only thin spaces between characters, act more like an Egyptian for titling use. Shift’s unique flavor makes it a great choice as body copy in sizes down to 14px or as a display face in the spotlight.
Shift won an award from the TDC for Excellence in Typeface Design and was included among Typographica’s Favorites of 2012.